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Where did net revenue retention go?
Net revenue retention fell from 112% to 98% between Q1 and Q2 — the first time it has landed below par in eight quarters. Gross churn barely moved and new expansion was roughly flat, so the drop is coming from contraction inside accounts we already had.
Splitting NRR by segment makes the source hard to miss.
Mid-Market is doing all of the damage
Net revenue retention by segment — trailing 4-quarter average vs Q2
The ten accounts that moved the number
| Account | Segment | Δ ARR |
|---|---|---|
| Northwind Retail | Mid-Market · NA | −$284k |
| Kestrel Logistics | Mid-Market · NA | −$211k |
| Halcyon Health | Mid-Market · EMEA | −$176k |
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@Graphene which segments are growing the fastest?
Measuring growth as net new ARR from Q1 → Q2, Strategic is growing the fastest:
- Strategic — +24.6%
- Enterprise — +14.2%
- Public Sector — +6.1%
- SMB · Self-serve — +3.4%
- Mid-Market — −11.4% (shrinking)
Segment growth
Net ARR growth from Q1 to Q2, split by the five segments we sell into. Growth is expansion minus contraction on accounts live at the start of the quarter, so new logos are excluded.
Mid-Market is the only segment losing ground
Every other segment expanded on the quarter. Mid-Market’s contraction sits in the same handful of accounts behind the Q2 NRR drop.
Which segments are growing the fastest?
Used Graphene MCP integration, ran 2 commands, used 3 tools
List toolsGet tool schemaRun a modeled queryStrategic is growing fastest at +24.6%, with Enterprise close behind at +14.2%. Mid-Market is the only segment shrinking — down 11.4% on the quarter. Worth noting: Strategic is only 9 accounts, so a single $1.4M expansion at Vantage Foods is most of that move.
Claude is AI and can make mistakes. Please double-check responses.
›which segments are growing the fastest?
●Read(semantics/accounts.gsql)
└84 lines
●graphene run "from subscriptions select segment,
net_arr_growth order by net_arr_growth desc"
└5 rows · 240 ms
Strategic is growing fastest at +24.6%, with Enterprise close behind at +14.2%. Mid-Market is the only segment shrinking — down 11.4% on the quarter.
Net ARR growth by segment, Q1 → Q2:
Worth noting: Strategic is only 9 accounts, so a single $1.4M expansion at Vantage Foods is most of that move.
Everything as code.
Your business context, metrics, and dashboards live as code in your repo. Fully editable and auditable by coding agents, and fits where the data team already works.
-- One row per account per quarter, with the ARR-- either side of ittable subscriptions ( account_id bigint segment string quarter string starting_arr float #currency=USD ending_arr float #currency=USD join one accounts on account_id = accounts.id is_contraction: ending_arr < starting_arr -- Net revenue retention, defined once nrr: sum(ending_arr) / sum(starting_arr))# Where did net revenue retention go?NRR fell from 112% to 98% between Q1 and Q2.Splitting by segment shows where it went.```gsql retention_by_segmentfrom subscriptionsselect segment, account.region, nrrwhere quarter = '2025-Q2'order by nrr```## Mid-Market is doing all of the damage<BarChart data=retention_by_segment x=segment y=nrr />Develop in Core. Deploy it on Cloud.
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